CELEBRATE YOUR DAY OF LOVE WITH PLATINUM LOVE BANDS

Celebrity couple Mr. & Mrs. RAMESH ARAVIND chose to pick up and exchange Platinum Love Bands as a symbol of their everlasting love for one another at Sri Krishna Diamonds & Jewellery on Commercial Street in Bangalore, India.

The extensive collection of Platinum Love Bands and other pieces of platinum jewellery was prominently on display at the popular retailer. Mr. Kishan Surana, Partner, Sri Krishna Diamonds & Jewellery, commented, “We stock a wide variety of platinum jewellery as we are seeing that consumers come to the store asking for platinum because they appreciate high-quality. The demand for platinum jewellery at my store has increased year on year, as people are now aware of a better way to proclaim their love. Couples are choosing Platinum Love Bands to express their love to one another in an extra-special way.”

Speaking on the occasion, Ramesh Aravind said “Platinum has always been the perfect symbol of everlasting love. It is extremely rare and very precious, so what better way is there to celebrate and proclaim your commitment to one another than with platinum? Platinum rings celebrate a love that is truly eternal. Its rare beauty outlives the whims of fashions. Just like our love.”

Apart from the emotional values of platinum, there are a number of extra-ordinary qualities that make platinum stand apart from other metals. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolized eternity. One attribute that sets platinum apart from other precious metals is its rarity. This precious metal is so very rare – it is 30 times more rare than gold.

Platinum jewellery in India is a minimum of 95% pure even when studded. So you really don’t have to give up on metal purity when you opt for diamond set jewellery in platinum. Platinum is a naturally white precious metal and platinum rings do not have to be plated with a shiny coat of rhodium, so there is no chance of the colour wearing out. Instead platinum has a luster that comes from deep within. This radiance never diminishes, delighting its wearer every day, year after year.

Platinum has been known to be favoured by Royalty and Celebrities the world over. Amongst the international celebrity couples, Elizabeth Taylor and Richard Burton, Beyonce and Jay-Z, Heidi Klum and Seal even Katie Holmes and Tom Cruise are a few who have expressed their love through platinum rings.

After decades of being together, a glance at your rings will confirm that they are as precious today as they were on the day you exchanged them. As you age together, the patina of the platinum love bands will tell your love story; the lines are the storyline of your life together. Platinum’s innate strength will ensure that your precious stones are securely held through a lifetime of wear.

PGI chief executive receives accolade

The chief executive of Platinum Guild International has been given a prestigious award for his work in promoting the role of women within the jewelry industry.

James Courage was given the Ben Kaiser Lifetime Achievement Award at the Women's Jewelry Association's 27th Annual Awards for Excellence Gala, which was held in New York on Monday (July 26th).

The award is given to "men in the industry who have demonstrated a strong commitment to the advancement of women", according to National Jeweler.

Mr Courage, who has been chief executive of the organization since September 1996, said that "there can be no higher accolade", the publication reported.

Other figures recognized on the night included Susan Jacques, president of Borsheims, who was given the Lifetime Achievement Award, while Sarah Graham won the award in the category 'Design: Fine Jewelry and Watches'.

Another big name who attended the event to hand out awards was Ivanka Trump, who has designed her own line of jewelry and who, famously, wore platinum selections to her own wedding.

Jessica Biel goes for Neil Lane platinum jewelry

Jessica Biel has once again stunned fans and observers on the red carpet, enhancing her appearance with some platinum jewelry.

The actress was in London on Tuesday (July 27th) to attend the premiere of her latest movie, 'The A-Team'.

She stars in the film alongside Sharlto Copley, Bradley Cooper, Liam Neeson and Quinton Jackson, who were also in Leicester Square for the event.

Wearing a beautiful red dress, Biel chose to complete her look with two wide diamond and platinum bracelets and diamond earrings by Neil Lane.

On many previous occasions, Biel has shown her predilection for platinum, a precious metal that always shows off diamonds well.

At the MTV Movie Awards in June, she wore a pair of platinum earrings with diamonds and black jade, and a dome ring by Lorraine Schwartz.

Meanwhile, she opted for platinum, diamond and pearl drop earrings, a pair of platinum and diamond bracelets and a platinum and diamond cluster ring by Fred Leighton at the Costume Institute Gala in May.

Platinum jewelry for Kristin Davis on red carpet

Kristin Davis was one of the major Hollywood stars to don platinum jewelry for an important red carpet event.

Many of the film and television industry's best talents were out in force to celebrate the launch of a new line of bridal jewelry by Neil Lane for Kay Jewelers on Thursday (July 22nd).

Among them was Davis, and she once again showed why she is so admired for her sense of style.

She wore a wide black diamond and platinum cuff bracelet, black and white diamond heart earrings, a diamond and onyx cocktail ring and an onyx and diamond bangle.

Of course, all the jewelry was by Neil Lane, whose creations also adorned Garcelle Beauvais-Nilon, Portia DeRossi and Kate Walsh at the event.

Davis most recently appeared on the big screen when she once again joined the girls for another outing in 'Sex and the City 2'.

While the movie may not have been as critically acclaimed as its predecessor, it nevertheless performed admirably at the box office around the world and the premieres in major cities gave fans the opportunity to see the stars in plenty of platinum jewelry.

Eva Longoria Parker dazzles in Neil Lane platinum jewelry

Eva Longoria Parker chose to wear platinum jewelry when she attended the launch of Neil Lane's latest range.

The respected designer has unveiled a range of beautiful bridal creations for Kay Jewelers and a host of stars were on the red carpet at a special Hollywood event to launch it.

Among them was Eva Longoria Parker and she sparkled in her fantastic collection of Neil Lane creations.

She wore a large cascading diamond and platinum necklace, a diamond cocktail ring and a wide diamond and platinum bracelet.

Other celebrities at the event included power couple Ellen DeGeneres and Portia DeRossi, who wore their Neil Lane wedding rings, as well as Kate Walsh, Ashlee Simpson, Carmen Electra and Kelsey Chow.

Of course, Ms Longoria Parker is perhaps best known for her role as Gabrielle Solis in the hit show 'Desperate Housewives'.

She has previously shown off her platinum jewelry on a number of occasions, including at the Cannes Film Festival in 2008, where she wore a sparkling platinum bracelet by Van Cleef and Arpels.

Platinum wedding ring advice

In the wake of a raft of celebrity nuptials in recent weeks, couples have been given some advice on choosing the perfect wedding ring.

Writing for the blog Wedlok, David Mamane, chief executive of MyJewelryBox.com, explains how people can follow in the footsteps of the likes of Megan Fox, Carrie Underwood and Emily Blunt.

He says that it would be a good idea to choose a wedding band that matches the material of the engagement ring.

With platinum engagement rings being so popular when it comes to popping the question, this could mean that brides-to-be have the opportunity to double their bounty of the precious metal.

The expert also suggests that couples should shop together when searching for the perfect wedding rings to make sure that the right choices are made.
He adds: "Choose a style that compliments your fingers and hand. If you have a larger finger, a thick band will look more attractive than a thin band, while skinny fingers tend to look better with a small, simple, band."

Both Carrie Underwood and Emily Blunt were recently spotted with platinum eternity bands complementing their engagement rings.

Megan Fox goes for platinum eternity band

Megan Fox has demonstrated how platinum eternity bands can be used to enhance wedding or engagement rings.

The actress was recently spotted wearing a platinum and diamond eternity band along with Rafinity engagement ring.

It has been noted that a similar ring is available from Tacori, retailing from around $2,950, meaning everyone can emulate the classic style of the Hollywood star.

Of course, platinum jewelry has been an important part of Fox's life recently, with the precious metal hitting the headlines following her engagement and wedding.

Last month, she received a platinum engagement ring from Brian Austin Green in Hawaii, only to lose it shortly afterwards in the island's sands.

However, since then, she has tied the knot with her man, and it appears that platinum is now once again firmly on the hands of the 24-year-old beauty.

Fox will be familiar to film fans around the world after her appearance in the first two Transformers movies, while she has also taken star billing in 'Jennifer's Body' and 'Jonah Hex'.

Krasinski and Blunt marry with platinum ring

One of Hollywood's golden couples has tied the knot at last with a platinum wedding ring.

John Krasinski and Emily Blunt married over the weekend in a beautiful ceremony in Italy, and the sparkling band the bride selected was perfect for the occasion. According to People, she wore a Neil Lane three-carat round diamond and platinum ring.

Of course, Krasinski will be familiar to millions of television viewers around the world through his starring role as Jim in the hit show 'The Office'. He has also made an impact on the big screen, appearing in 'The Holiday' and 'It's Complicated'.

Meanwhile, Emily Blunt has also made her mark in the film industry, starring alongside Tom Hanks in 'Charlie Wilson's War' and taking the spotlight in the lead role in 'The Young Victoria'.

Earlier this year, it was confirmed that Blunt had received a Neil Lane platinum engagement ring, featuring tiny diamonds around a large stone centre. According to National Jeweler, the hand-made ring has a '1920s feel to it'.

Platinum championship rings for Williams sisters

The Williams sisters are among the lucky few tennis players to have recently received platinum championship rings.

After the recent victory of the Washington Kastles in the World TeamTennis Pro League, the team members were all given platinum rings by owner Mark Ein.

Also featuring silver, the rings have the players' names written on one side, along the RTL (Refuse To Lose) banner and team's logo, according to the Washington Post.

In addition to Venus and Serena Williams, other stars to receive the rings included Leander Paes, Rennae Stubbs, Scott Oudesma, Olga Puchkova and Nadia Petrova, as well as the team's coach, Murphy Jensen.

Championship rings are common with American sports to celebrate success in some of the biggest sports in the country.

Particularly notable are the rings that winners of the Superbowl receive from their owners and they are given not only to the players, but also to members of the backroom staff.

Platinum tennis bracelets unveiled

Anjolee has announced that its Diamond Dreams Collection, featuring platinum tennis bracelets, is now available online.

Featuring round diamond and princess cut stones, the spectacular designs are available in a number of forms, although the platinum versions will undoubtedly prove popular.

With a seamless row of stones on the bracelet, the products in the Diamond Dreams Collection are "created to fulfill every woman’s dreams of owning the perfect piece of jewelry".

Anjolee said: "The collection showcases the finest quality in design, setting, and style."

"Each jewelry design is delicately crafted by master jewelers and is subjected to a strict quality control process to ensure each piece arrives in the customer’s hands in perfect condition."

Meanwhile, anyone looking for further inspiration for platinum bracelets may be interested in one of Ashley Olsen's recent selections.

The actress attended the 2010 CFDA Fashion Awards earlier this year wearing vintage platinum and diamond bracelets by Van Cleef & Arpels.

Eva La Rue marries with platinum wedding ring

Eva La Rue was the recipient of a platinum wedding ring when she recently got married in Mexico.

The 'CSI: Miami' star tied the knot on the beach in Zihuatenejo on Saturday (June 26th) with Joe Cappuccio, according to Lovetripper.

While the surroundings and guests may have already made the event special, it was the ring she received that took it to a completely different level.

The news provider reports that, during the ceremony, she slipped on a Shenoa & Co. platinum and diamond ring that had been especially designed for her by Kerry Ryan.

Featuring three marquise diamonds - each more than 1.50 carats - platinum was the obvious choice as it would have helped to give the rind that extra sparkle.

Furthermore, it continued the theme from her engagement ring, by the same jeweler, which was also platinum and diamond creation.

As well as starring in the hit spin-off of the original 'CSI', La Rue has appeared in the series 'All My Children' and also featured in the movie 'Lakeview Terrace'.