To celebrate the 75th birthday of owner and president, Rolf Schnyder, the brand Ulysse Nardin will be introducing a limited edition Freak Diavolo in platinum, complete with Schnyder’s signature on the case.
This special Freak, limited to 75 pieces worldwide, was chosen because the Freak is emblematic of the innovation that has characterised Ulysse Nardin since its rebirth.
Schnyder bought the brand back in 1983, at a time when Switzerland’s watch industry was suffering due to the arrival of the quartz age. According to Schnyder, Ulysse Nardin was little more than a shell, a carcass with a famous name.
He set about transforming the brand and since then it has become a leader in the adoption of new materials, new technologies and new ways of doing things.
“Almost 30 years ago, I bought Ulysse Nardin, a calculated risk as I believed there was a strong chance that unique, innovative mechanical watches could thrive, and it turns out I was right,” Schnyder explains. “I fell in love with this grand old brand and our new innovative direction.”
As Schnyder describes it, the Freak shook up and inspired the watch making fraternity. The Freak combined technical innovation with a revolutionary aesthetic. A Carrousel Tourbillion without crown, no hands, no dial and with a novel Dual Direct escapement made in a new light weight material – silicium – which required no lubrication.
“To celebrate my 75th birthday, I’ve chosen the Freak because it was a historic breakthrough for Ulysse Nardin and for the watch industry in general, and it is by far our most important piece.”
http://www.ulysse-nardin.ch/en/swiss_watch_manufacturer/News___Events/News.html
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