A first for the jewellery industry!

Platinum Guild International USA, Michael C. Fina and A. Jaffe have teamed up to debut the jewelry industry's first store window displays with embedded QR codes.

Michael C. Fina's five 45th Street window displays on 5th Ave will feature never before seen platinum bridal rings from A. Jaffe.

Make sure to check it out since displays will only run until October 11th!