Friday, July 30, 2010


Celebrity couple Mr. & Mrs. RAMESH ARAVIND chose to pick up and exchange Platinum Love Bands as a symbol of their everlasting love for one another at Sri Krishna Diamonds & Jewellery on Commercial Street in Bangalore, India.

The extensive collection of Platinum Love Bands and other pieces of platinum jewellery was prominently on display at the popular retailer. Mr. Kishan Surana, Partner, Sri Krishna Diamonds & Jewellery, commented, “We stock a wide variety of platinum jewellery as we are seeing that consumers come to the store asking for platinum because they appreciate high-quality. The demand for platinum jewellery at my store has increased year on year, as people are now aware of a better way to proclaim their love. Couples are choosing Platinum Love Bands to express their love to one another in an extra-special way.”

Speaking on the occasion, Ramesh Aravind said “Platinum has always been the perfect symbol of everlasting love. It is extremely rare and very precious, so what better way is there to celebrate and proclaim your commitment to one another than with platinum? Platinum rings celebrate a love that is truly eternal. Its rare beauty outlives the whims of fashions. Just like our love.”

Apart from the emotional values of platinum, there are a number of extra-ordinary qualities that make platinum stand apart from other metals. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolized eternity. One attribute that sets platinum apart from other precious metals is its rarity. This precious metal is so very rare – it is 30 times more rare than gold.

Platinum jewellery in India is a minimum of 95% pure even when studded. So you really don’t have to give up on metal purity when you opt for diamond set jewellery in platinum. Platinum is a naturally white precious metal and platinum rings do not have to be plated with a shiny coat of rhodium, so there is no chance of the colour wearing out. Instead platinum has a luster that comes from deep within. This radiance never diminishes, delighting its wearer every day, year after year.

Platinum has been known to be favoured by Royalty and Celebrities the world over. Amongst the international celebrity couples, Elizabeth Taylor and Richard Burton, Beyonce and Jay-Z, Heidi Klum and Seal even Katie Holmes and Tom Cruise are a few who have expressed their love through platinum rings.

After decades of being together, a glance at your rings will confirm that they are as precious today as they were on the day you exchanged them. As you age together, the patina of the platinum love bands will tell your love story; the lines are the storyline of your life together. Platinum’s innate strength will ensure that your precious stones are securely held through a lifetime of wear.

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